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Is Accessibility the New SEO?
By Kiki Schirr, {grow} Contributing Columnist While accessibility is always stressed as important in digital tools such as websites and apps, it is clear that there is still more to accomplish on this...
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If you’re not the alpha dog, SEO may be holding you back
By Mark Schaefer I was helping out a friend by reviewing his blog. His goal was to build search traffic for his small marketing agency and, on the surface, everything seemed to be in order: His...
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The best SEO book in the world? A surprising discovery.
I have written about my loathing for arbitrary rankings and especially these “influencer lists.” But every once in while I see a list that captures my attention … and last week provided an...
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Four options to transcend the social media clutter. Pick one and do the work.
My friend left a thought-provoking comment on my blog the other day. I had written about the necessity to provide quality content over time as the only sustainable strategy to rise above the social...
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What is the current state of content distribution? The answer is “who”
I was recently in a lively discussion about the state of content distribution and it reminded me that this is a topic I haven’t covered in a long time. This was a dominant theme for me when I was...
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What a Peanut Can Teach You About Search Marketing
By Brooke B. Sellas, {grow} Contributing Columnist Mr. Peanut — or should I now say Baby Nut — can teach us all a lesson in search marketing. I know, I know. You’re probably sick and tired of hearing...
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Why “resonance” is the future of SEO
One of the problems in the digital marketing world today is that leaders are using an outdated playbook — especially when it comes to Search Engine Optimization. I think the future of SEO is taking...
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10 Digital marketing statistics that made me say WOW
I was minding my own business when, unprovoked, these digital marketing statistics snuck up and attacked me the other day. The nerve! After I dusted myself off, I realized that these were harmless and...
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Is an SEO investment always smart for your business?
Over the past few years I’ve become skeptical about the true opportunities for Search Engine Optimization (SEO) for many businesses. Some of my SEO friends have pushed back — but I’m unconvinced. I...
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